Coming to The Dogs

Coming to The Dogs Huynh Thanh Phong – M987Z242 Nguyen Hong Duy - M987Z218

Venture Opportunities • Kris Price spent a lot of time travelling as an exhibit manager for Nike and found it challenging to locate a good facility to leave her dog  The idea of Noah’s Arf was born – The full service pet care facility to fulfill the market need

Sound Understanding of the Market • She started researching and visited dog day-care centers and dog washes throughout the country • Day care is a new business, offered currently only to dogs. There are eight dog day care facilities in the Portland area • None of these facilities offer 24 hour care making it inconvenient for clients to pick up their pet by a specified time. • There are seven wash your own dog facilities in the Portland area • There are 73 grooming and boarding combined facilities and 18 dog training and obedience combined facilities in the Portland area  None of these business concepts that offered all of the services she imagined for her venture did not exist.

Sound Understanding of the Market • Target market: dual-income, traveling professional families with hectic schedules who are trying to strike a balance between the demands of their careers, personal lives and their pets. • Market need: there is a need for one-stop convenience. • Market trend: • professionals having their families later in life or deciding not to have children at all, • Workplace trend: working longer hours and more days • Travelling professionals • Market growth: • The benefits of sharing our lives with our pets offers owners affection, companionship and security, • The nations 58 million pet owners spent an estimated 22.7 billion on their pets in 1999

Primary Points of the Emphasis “To provide excellent animal care in a pet friendly atmosphere while ensuring our customers, both pet and owner, receive excellent service in a playful safe environment.”

Primary Points of the Emphasis • Superior Customer Service: 24 hour high-quality care and service. • Overnight care. • Day care. • In-home care. • Wash your own pet. • Pet grooming. • Animal behavior classes. • Pet portraits. • Gift shop. • Special events. • Special requests. • 24 hour service. • Environment: provide a clean, upscale, odor free, enjoyable environment conducive to giving professional trusting service. • Convenience: offering clients a wide range of services in one environment. • Location: provide an easily accessible location for customer convenience. • Reputation: credibility, integrity, and 100% dedication from 23+ years employment at current workplace.

Dare to Seize the Opportunity “Don’t you think you are getting in over your head?” “ Why don’t you try to launch one thing at a time.” “That’s not the concept.”

Sales and Marketing • WOM: satisfied customers are the best marketing tool to spread through Noah’s Arf brand and services. • Advertising brochures to large businesses for bulletin boards, offering a 10% discount for a limited time to build a client base. • Local TV news shows contacted to feature our business as a new service to the community, • Direct mail sent to registered pet owners in the Portland Metro area, • Brochures distributed to hotels, restaurants, condominiums, • pet stores, coffee shops, Washington Park Zoo, local veterinarians, etc. • Advertisements in the Oregonian, Willamette Weekly, Portland Tribune, and Dog Nose , News newspapers. • Web page

… the sweet fruits • Hit the BEP within the first two months of operation, • Had Client base of 20 dogs that reside at Noah’s Arf daily, • Increased the facility capacity to 40 day care dogs with the ability to logde 26 overnight stays, and with nine kitty condos • Employed two full time and four part-time people and in need of one more of each.

Future Challenges • The competitors might transform their businesses as the same as Noah’s Arf’s, • There might be new entrants in the market due to the ease to copy Noah’s Arf’s business concept, low start-up costs and high profit market of pet care.

Recommendations • Increase the coverage rate (Franchising is considerable) in other potential cities as soon as possible to fulfill the market needs and create barriers for the new entrants • Deliver more added values to customers • Veterinarian technician on staff to administer vaccinations on specified days and tend to any unforeseen emergencies • Internet access to watch the pet online • Monthly newsletter • Weekly play hour • Espresso and juice bar • Stress on customer services and customer loyalty

Thank you!

Coming to The Dogs

Coming to The Dogs

Presentation Transcript