Polaroid introduces Lady Gaga

Polaroid introduces Lady Gaga By: Genevieve Nunez, Bethany Rose Pilon & Jackie Irwin

The end of instant film? • Polaroid stopped producing instant film in February 2008 • Web sites sprang up supporting the return of instant film - SavePolaroid.com - TheImpossibleProject.com

Polaroid under new mgmt • Polaroid was purchased by a new company, PLR IP Holdings • Previous new owners declared bankruptcy in late 2008 • PLR has drawn up new licensing agreements

New management continued • Gave its licensing rights to the Polaroid name • Promises to bring new products from the Polaroid brand in 2010 • Bringing back capture and print instantly

Lady gaga takes over • Named Chief Creative Officer • Meet on a weekly basis to define what new products will look like • Co-branded products under the Lady Gaga Haus of Gaga name

Why Lady gaga? “Lady Gaga is a great creative talent who has a lot of passion for this brand,” said Jamie Salter of Hilco Consumer Capital, one of Polaroid's new owners

"Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to -- as my father puts it -- finally, have a real job."Lady Gaga

Questions • Do you think this is a publicity stunt, or an actual change in strategy? • Are you interested in buying the camera? • Do you think Lady Gaga will do a good job? • Does Lady Gaga have longevity, or is she just a fad?

Sources http://www.electronista.com/articles/09/12/30/polaroid.due.for.a.comeback.thanks.to.plr/ http://www.nypost.com/p/news/business/polaroid_goes_gaga_dUV2jcQmUctMV4h1hESUxH

Polaroid introduces Lady Gaga

Polaroid introduces Lady Gaga

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